
Information Gain Is the 2026 Ranking Lever. Generic AI Content Is Suppressed.
In 2026 the ranking lever that actually moves is Information Gain, the original first-hand thing a page adds that the rest of the results do not have. I watched a dev site I run sit at 25 percent indexation for 30-plus days on generic AI rewrites, and originality, not plumbing, was the fix.































































































